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About the Campaign

What is the rules of kindness campaign?

Kids make the rules! From September 1st through October 17th , generationOn’s Rules of Kindness campaign, powered by Hasbro, challenges kids and teens to build empathy, be kind and show they care!

Hasbro envisions a world where all kids have the compassion, empathy and courage to stand up for others, that’s why the Hasbro Children’s Fund is proud to power the Rules of Kindness Campaign with generationOn.

When does the campaign take place?

There’s plenty of time to take part, the campaign runs from September 1st—October 17th.

Who should participate?

Teens can sign up on their own, or educators, parents or youth workers can sign up groups to take part.

Why should you participate in the Rules of Kindness campaign?

The Rules of Kindness campaign is…

  1. Free and easy! Just sign-up and access tons of great tools and resources.
  2. A great way for youth to build empathy, practice kindness and make a positive mark in their community.
  3. Key to building a culture of caring at school, home and in the community.

How does it work?

Once signed up, participants use the provided tools and resources to create their kindness rules and plan for putting them into action through service or simple acts. Participants then share their story at for a chance to win grants!

Four grand prize winners will receive a $500 grant and an additional 20 will get a $250 grant!

To date, 116,869 youth have signed-up to make Rules of Kindness!